Mid-America Planned Giving Council

Helping You Make a Difference


Integrating – not just Adding – Social Media for Planned Giving (an Interactive Program)

Friday, April 11, 7:30 – 9:00 a.m. – AN INTERACTIVE PROGRAM

Jessica Best, Community Director for emfluence


Social media has grown faster in the nonprofit and fundraising sector than any other marketing medium before it, largely because it’s accessible and usually cost effective as an outreach medium. But are you just tacking on social media to your current marketing plan – or worse, ONLY doing social media?  The way to get the most out of social media is to fully integrate it into your marketing, public relations, donor outreach and more.  Jessica Best, strategic consultant and community director at Emfluence, discusses how to integrate social media effectively and provides examples of nonprofits who have done it well.

PPP Tracks:  Marketing – Tools/techniques for identifying donors and inspiring them to make charitable gifts.

Jessica Best is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and social media strategy marketing expert for local and national brands and nonprofits, as well as some of Kansas City’s own marketing associations, like the Kansas City Direct Marketing Association. She’s presented for audiences from Wichita to New York City to SXSW in Austin, all in the name of helping marketers and communicators better understand social media. Jessica’s primary role is as Community Director for Emfluence, implementing the best practices she preaches for Emfluence’s own marketing strategy.

Please feel free to bring a guest.  Just add their name and company in the comment field.  Thanks!

Member Quotes

Friday, February 14, 7:30 – 9:00 a.m.

 Evie Curtis, Senior Vice President, Country Club Trust Company

Samantha Shepherd, Founding Attorney, Shepherd Elder Law Group, LLC



 PPP Tracks:  Marketing – Tools/techniques for identifying donors and inspiring them to make charitable gifts; Core CompetenciesEssential knowledge or skills from disciplines related to the field of philanthropic planning.

Evie Curtis’ responsibilities include sales and business development for Country Club Trust Company.  Evie has over 30 years of banking and trust experience beginning her trust career in Atlanta, Georgia.  She is an accomplished speaker and has spoken to many groups on various estate and trust planning issues.  Her broad background includes working with clients with both retail banking and commercial banking needs.   Evie received her Bachelor of Arts degree from Georgia State University and holds an M.B.A. degree from Baker University.  She is extremely active in the community serving as Board Treasurer of the Statewide Independent Living Council and Kingswood Foundation.  In addition, Evie is a Board member of Kansas Advocates for Better Care and the Kansas City Partnership for Caregivers.  Other positions include Toastmasters International District 22 Audit Chair, Kansas City Hospice Planned Giving Advisory Council, and Children’s Mercy Planned Giving Council.

Samantha Shepherd is the founding attorney of the Shepherd Elder Law Group.  Her practice areas encompass elder law, estate planning, long term care planning and asset protection, Medicaid planning, Missouri Medicaid applications (MOHealthnet) and appeals, probate and trust administration, guardianships and Special Needs Trusts.  Samantha has a strong calling to assist the elderly and individuals with special needs. Initially a corporate lawyer by training, she found her desire to serve and to give back to the community drew her to the Elder Law profession. Under the tutelage of Attorney Craig Reaves, the former President of the Missouri Chapter of Elder Law Attorneys and the the National Academy of Elder Law Attorneys, Samantha embarked on a rewarding career helping the elderly, those with disabilities and their families.

Samantha is a 1994 graduate of Boston College Law School, where she received her juris doctorate.  She received her LLM in Estate Planning from the University of Missouri in Kansas City.  She is licensed to practice in Kansas, Missouri, Massachusetts, and Maine.  She is a member of the National Academy of Elder Law Attorneys (NAELA) and the Missouri Chapter of NAELA.   Samantha has been appointed as a Vice-Chair of the Elder Law Committee for the Missouri Bar and is also a member of the Missouri Bar’s Legislative Review Subcommittee for Elder Law. She is an officer on the Board of the Missouri Chapter of NAELA and the 2012 Co-chair of the National Meeting for NAELA. Samantha currently serves as a Director on the Board of Directors for Missouri NAELA and is the Chair of the Membership Committee. She is also on the committee for the Missouri Seniors’ Legal Helpline and a member of the Special Needs Section of NAELA. Samantha is also a member of the Kansas Bar.

JT Cattle Director of Development, Avila University