Mid-America Planned Giving Council

Helping You Make a Difference


Multichannel Planned Giving Marketing Program presented by Crescendo Interactive

Crescendo will be conducting a complimentary Planned Giving Marketing seminar in the Kansas City area on Wednesday, February 26. Charles Schultz (President of Crescendo) and Tyler Bacon will be sharing the latest trends and successful multichannel marketing best practices to reach and engage the Baby Boomer generation. This Multichannel Planned Giving Marketing Program is for all sizes of organizations, and Crescendo is offering this seminar complimentarily to all Mid-America Planned Giving Council members.

If you wish to attend, simply email Tyler Bacon at tyler@cresmail.com, and he will make sure you get registered at no charge!  (Regularly a $250.00 value.)

You will learn how to reach your share of the 78 million baby boomers;  make greater impact with an interactive website, newsletters, ads and brochures, and social networking;  and discover how electronic and print media can boost your results. The morning session will review the latest research in regards to bequest donor demographics, and the afternoon session will focus on how to apply the latest trends to increase your reach to donors and potential supports.  Some of the key topics are:

  • Branding for web, email, print, video, social media, etc.
  • Four levels of branding and your two donor emotional responses.
  • Four times the contacts produce two times the gifts.
  • Multichannel marketing on a budget.
  • Time-efficient marketing concepts.