Mid-America Planned Giving Council

Helping You Make a Difference


Multichannel Planned Giving Marketing Program presented by Crescendo Interactive

Crescendo will be conducting a complimentary Planned Giving Marketing seminar in the Kansas City area on Wednesday, February 26. Charles Schultz (President of Crescendo) and Tyler Bacon will be sharing the latest trends and successful multichannel marketing best practices to reach and engage the Baby Boomer generation. This Multichannel Planned Giving Marketing Program is for all sizes of organizations, and Crescendo is offering this seminar complimentarily to all Mid-America Planned Giving Council members.

If you wish to attend, simply email Tyler Bacon at tyler@cresmail.com, and he will make sure you get registered at no charge!  (Regularly a $250.00 value.)

You will learn how to reach your share of the 78 million baby boomers;  make greater impact with an interactive website, newsletters, ads and brochures, and social networking;  and discover how electronic and print media can boost your results. The morning session will review the latest research in regards to bequest donor demographics, and the afternoon session will focus on how to apply the latest trends to increase your reach to donors and potential supports.  Some of the key topics are:

  • Branding for web, email, print, video, social media, etc.
  • Four levels of branding and your two donor emotional responses.
  • Four times the contacts produce two times the gifts.
  • Multichannel marketing on a budget.
  • Time-efficient marketing concepts.

Member Quotes

Friday, February 14, 7:30 – 9:00 a.m.

 Evie Curtis, Senior Vice President, Country Club Trust Company

Samantha Shepherd, Founding Attorney, Shepherd Elder Law Group, LLC



 PPP Tracks:  Marketing – Tools/techniques for identifying donors and inspiring them to make charitable gifts; Core CompetenciesEssential knowledge or skills from disciplines related to the field of philanthropic planning.

Evie Curtis’ responsibilities include sales and business development for Country Club Trust Company.  Evie has over 30 years of banking and trust experience beginning her trust career in Atlanta, Georgia.  She is an accomplished speaker and has spoken to many groups on various estate and trust planning issues.  Her broad background includes working with clients with both retail banking and commercial banking needs.   Evie received her Bachelor of Arts degree from Georgia State University and holds an M.B.A. degree from Baker University.  She is extremely active in the community serving as Board Treasurer of the Statewide Independent Living Council and Kingswood Foundation.  In addition, Evie is a Board member of Kansas Advocates for Better Care and the Kansas City Partnership for Caregivers.  Other positions include Toastmasters International District 22 Audit Chair, Kansas City Hospice Planned Giving Advisory Council, and Children’s Mercy Planned Giving Council.

Samantha Shepherd is the founding attorney of the Shepherd Elder Law Group.  Her practice areas encompass elder law, estate planning, long term care planning and asset protection, Medicaid planning, Missouri Medicaid applications (MOHealthnet) and appeals, probate and trust administration, guardianships and Special Needs Trusts.  Samantha has a strong calling to assist the elderly and individuals with special needs. Initially a corporate lawyer by training, she found her desire to serve and to give back to the community drew her to the Elder Law profession. Under the tutelage of Attorney Craig Reaves, the former President of the Missouri Chapter of Elder Law Attorneys and the the National Academy of Elder Law Attorneys, Samantha embarked on a rewarding career helping the elderly, those with disabilities and their families.

Samantha is a 1994 graduate of Boston College Law School, where she received her juris doctorate.  She received her LLM in Estate Planning from the University of Missouri in Kansas City.  She is licensed to practice in Kansas, Missouri, Massachusetts, and Maine.  She is a member of the National Academy of Elder Law Attorneys (NAELA) and the Missouri Chapter of NAELA.   Samantha has been appointed as a Vice-Chair of the Elder Law Committee for the Missouri Bar and is also a member of the Missouri Bar’s Legislative Review Subcommittee for Elder Law. She is an officer on the Board of the Missouri Chapter of NAELA and the 2012 Co-chair of the National Meeting for NAELA. Samantha currently serves as a Director on the Board of Directors for Missouri NAELA and is the Chair of the Membership Committee. She is also on the committee for the Missouri Seniors’ Legal Helpline and a member of the Special Needs Section of NAELA. Samantha is also a member of the Kansas Bar.

JT Cattle Director of Development, Avila University