What Statistics Say about Promoting Bequests
Speaker: Michael P. Romero, Vice President, Trust Counsel, The Baptist foundation of Oklahoma
Managers at every charitable organization – large or small – want to be sure they are good stewards of the donor dollars used to accomplish the mission and sustain the organization. How can you know an investment in planned giving is paying off when the fruits of a fundraiser’s labor are often revocable or deferred?
Michael has been tracking the estate planning process within his organization and others to find the sweet spots – the right time to make the ask. He will present a framework of essential metrics to help you understand what’s in the pipeline and how to establish reasonable goals for current work to produce future gift income—who to target, when to target them, what to track and what your outcomes could look like.
He will also discuss particular data points to understand the effectiveness of your gift planning efforts. Finally, he will look at practical ways to begin incorporating gift language into everything that goes out the door.
– Core Competencies – Essential knowledge or skills from disciplines related to the field of philanthropic planning.
– Marketing – Tools/techniques for identifying donors and inspiring them to make charitable gifts
7:30 am – Registration, continental breakfast, networking
8:00 am – Presentation, including Q&A
About Michael: Michael P. Romero is vice president, trust counsel for The Baptist Foundation of Oklahoma. He came to the Foundation in 2001 from the tax and estate planning practice group of the Oklahoma City law firm of McAfee & Taft. While at McAfee, he primarily assisted high net worth individuals with their estate planning and business succession needs.
Mike received his Bachelor of Business Administration degree, from Oklahoma Baptist University in 1992, with a dual emphasis in management and banking & finance. He is also a graduate of the University of Oklahoma College of Law and was admitted to the Oklahoma Bar in September 1998.
Mike is an adjunct professor in the Finance Department teaching the Estate Planning & Administration Course.
Mike serves on the board of directors for the Partnership for Philanthropic Planning. He also serves as the Vice-President of the Board of the Oklahoma Planned Giving Council.