Kirby Hughes Gould
Topic: Donor Stewardship
Summary of presentation: Stewardship is broadly defined as taking care of property and possessions that we do not own. Donor stewardship is defined as how we stay attentive to their needs and concerns. In addition to the obligatory birthday and holiday cards, it is also reviewing all aspects of the donor’s life, including gift agreements, next-of-kin, and changes in life circumstances.
• Understand the needs of donors in relationship to our organizations.
• Discover ways to prioritize stewardship activities.
• Create other opportunities for other members of the organization to participate in donor stewardship.
About Kirby: Kirby’s career spans 40 years in the development field and she brings a wealth of donor conversations and knowledge about stewardship to the forefront. She has achieved the certifications of Certified Fund Raising Executive (CFRE), Chartered Financial Consultant (ChFC), Chartered Advisor for Senior Living (CASL) and Chartered Advisor in Philanthropy (CAP). Kirby has served on the boards of the local MAPGC and AFP chapters, and the national Charitable Gift Planners (CGP) board.
Kirby is a contributing author to Planned Giving Today. She has spoken at several CGP chapters and councils throughout the country.